These are small releases in a specific geographic area intended to gauge the interest of a toy before a nationwide release. Sometimes in Happy Meal market research, McDonald’s releases test market Happy Meal toys. Not every Happy Meal toy is a clear winner, and McDonald’s frequently performs market research to be sure a Happy Meal toy line will draw kids and collectors alike to restaurants.
A single holographic Pikachu card sold for $10,000.
HAPPY MEAL MINION TOYS 2015 FULL
A full set of all 25 McDonald’s Pokemon cards sold for a winning bid of $9,100. Pokemon cards are still tough to find in stores, and if you want a McDonald’s Pokemon card, be prepared to pay a pretty penny. Most card packs came with at least one holographic card –- a holographic Pikachu being the rarest of all.
HAPPY MEAL MINION TOYS 2015 PLUS
The cards included a starter Pokemon from each generation, plus Pikachu and holographic versions for every card, so technically, there were 50 different cards to collect. The Pokemon 25th Anniversary Happy Meal toys from McDonald’s had four cards in a pack out of the 25 in the full collection. For others, McDonald’s Happy Meals offered access to a collectible item that was already very hard to find. For some, it was the only way to get new Pokemon cards. When McDonald’s released the Pokemon anniversary card packs, Pokemon card traders flocked to McDonald’s restaurants to catch ’em all in a Happy Meal. With the cards being difficult to find, scalpers were soon picking up as many packs as they could find and selling them at much higher than retail prices. The release happened to coincide with a worldwide shortage of Pokemon trading cards due to high demand and shipping constraints. In February 2021, McDonald’s added to the Pokemon craze and released trading card packs to celebrate Pokemon’s 25th anniversary. Pokemon 25th anniversary trading cards: $10,000 Read on to see which McDonald’s Happy Meal toys are worth way more than you might think.
The love for McDonald’s Happy Meal toys runs deep with collectors, especially vintage pieces that adults might remember from their childhoods. It feels insane to consider that a toy you could once pick up with a low-cost kids meal could sell for hundreds -– even thousands – on the secondary market, but it’s absolutely happened. Although the meals themselves cost just a few bucks, especially popular and beloved Happy Meal toys can command a high price on the resale market with collectors.
HAPPY MEAL MINION TOYS 2015 MOVIE
Many toy releases coincide with a special date for the toy collection, such as a movie or game release. Often, Happy Meal toy releases are highly anticipated, with collectors lining up to capture sought-after toys –- ideally the entire set in a collection. From Nintendo to Barbie and Beanie Babies, McDonald’s Happy Meal toys have run the pop culture gamut, including characters and products from the restaurant itself. Kids and adults alike look forward to iconic Happy Meal toys as much as the meal itself, maybe more. Since 1979, McDonald’s has included toys with its Happy Meals for kids.
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